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The Business Edge

The Business Edge

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June 11th 2014:Special Encore Presentation: Branding: Your Fuel for Greater Success

Branding fuels your success in these funky and interesting times. Branding is your differentiator in the marketplace. Customers want to engage experts that provide high octane fuel that skyrockets their business past the competition. Everything and everyone communicates your branding - from your logo to every individual you employ. Have you hired with that premise in mind? Every communication by your company and the individuals re-enforce, or not, your brand. There are no exceptions. Your brand provides a mantra-of-sorts for your staff, your culture and your customers. Does your personal pas

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Featured Guest

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Ellen Castro

Ellen Castro, Chief Energizing Officer, is a best-selling empowering author, exhilarating speaker, a global consultant and a trusted coach since the 1980s. As an entrepreneur since 1998, Ellen gives immediate results and real lasting solutions for her clients spanning 17 industries and 11 countries. Ellen’s clients range from start-ups to Fortune 500 companies to non-profits to schools and individuals. She has touched millions via keynotes and media appearances. Ellen earned her MEd from Harvard and MBA from Southern Methodist University where she served on the faculty of The Business Leadership Center. Ellen’s third edition of Spirited Leadership: 52 Ways to Build Trust has been selected as
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