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Why are museums successful in addressing the needs of some audiences more than others? What should a museum consider when developing a program or outreach initiative directed toward a nontraditional audience or ethnic community? And what happens when a community’s values or cultural norms are at odds with the museum’s? This week, Cecilia Garibay will provide insight into these questions as she shares her research and what it suggests about long-held assumptions about cultivating new audiences.
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