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The Business Edge

The Business Edge

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June 25th 2014:Voice from the Trenches: The PrevaLeaf Start-Up Story

Currently in the trenches starting a new company, Rebecca Posten, CEO of PrevaLeaf, describes the reality - in real time - of being an entrepreneur with a unique personal care products company. She will describe the journey of starting with an initial proprietary technology to the creation of a brand family of natural, innovation products to help women throughout their lives. She will explain how her team uses Lean Start-Up principles to be flexible, to thoughtfully test the market with MVP’s (Minimal Viable Products), and to “pivot” along the way. With their focus on Lean methodologies, she

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Dr. Rebecca Posten

Dr Rebecca Posten has always had a passion for women's health and wellness. After focusing on women's health and ObGyn in her medical training, she worked at McKinsey & Company (working with pharma, biotech and medical device companies), The Advisory Board Company (providing strategic and operational guidance to hospitals and health systems), VHA (helping hospital clinical programs) and HealthPoints (developing disease management and wellness programs). She is President of the Board of the North Texas American Diabetes Association, a mentor for healthcare startups with Health Wildcatters, and President of the Harvard Club of Dallas. She has a BA in Biology from Harvard University, MD from Ya
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