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From the Boardroom to the Bedroom: The Protocol Praxis

From the Boardroom to the Bedroom: The Protocol Praxis

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July 15th 2014:Don’t Sell Yourself Short

Do you ever feel compelled to buy something and then wonder why? Or, do you ever see an advertisement and, even subconsciously, feel a positive or negative emotion? What explains these responses? Neuromarketing.This new field of research evaluates consumers’ responses to marketing stimuli. Companies use this research to channel their advertisements to speak subconsciously to your emotions and to your reasoning. Is neuromarketing too invasive or too controlling? Join me as I talk to special guest Dr. Christopher Morin, an expert and a professor in the field of neuromarketing. Mr. Morin will hel

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Featured Guest

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Christophe Morin, PhD

With over 30 years of experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience. Christophe has received multiple awards during his career. In 2011 and 2103, he received prestigious speaking awards from Vistage International. In 2011 and 2014, he received the Great Mind Research Award from the Advertising Research Foundation (ARF). Christophe holds a BA in Marketing, an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University. He is an expert on the effect of advertising on the brains of adolescents and young adults. He is an adjunct faculty member of Fielding Graduate University where h
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