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Cory Sanchez and Ira Rosen are joined by F-16 pilot and entrepreneur Jeff Schwerdt, an expert in protecting your business reputation. Jeff points out how many buying decisions are made after prospects check your business out on social media and review websites. One bad review or comments can ruin the sale for you. Jeff gives tips and practical advice about how to answer negative reviews you might receive to mitigate their effect, and the importance of managing your reputation.
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