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The Bob Pritchard Radio Show

The Bob Pritchard Radio Show

Tuesday at 5 PM Pacific

July 15th 2014:Adidas Incredible World Cup Social Media Success… 18 Months In The Making

There is no doubt that apart from Germany, Adidas was the star of the 2014 World Cup. How their incredible social media campaign came together, how they extended it to live outdoor projections and to retail stores across the world, a lesson for anyone using social media; 80% of CEOs simply do not trust marketers which explains why they have become an extinct species on company boards. We discuss seven things that marketers can do to gain back respect in the C Suite. There is no doubt that traditional marketing has changed dramatically in this technology environment. We discuss fourteen th

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Featured Guest

Mike Southon

Mike Southon a serially successful entrepreneur, mentor, best-selling business author and a Financial Mail columnist in the Mail on Sunday Mike built and sold his own company in the 80s and worked with seventeen different start-ups in the 90s. Two of these companies later went public, while three went broke! Mike is co-author of several best-selling business books, including The Beermat Entrepreneur and Sales on a Beermat. He is also a very experienced entrepreneur mentor, having provided face-to-face mentoring for over 1,000 people in the last 10 years. Mike is proud to be Ambassador for the Federation of Small Businesses and Entrepreneur in Residence for the City of Liverpool. Mike i
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https://www.voiceamerica.com/show/1999/the-bob-pritchard-radio-show 22/10/2017 04:00 22/10/2017 05:00 The Bob Pritchard Radio Show https://www.voiceamerica.com/show/1999/the-bob-pritchard-radio-show There is no doubt that apart from Germany, Adidas was the star of the 2014 World Cup. How their incredible social media campaign came together, how they extended it to live outdoor projections and to retail stores across the world, a lesson for anyone using social media; 80% of CEOs simply do not trust marketers which explains why they have become an extinct species on company boards. We discuss seven things that marketers can do to gain back respect in the C Suite. There is no doubt that traditional marketing has changed dramatically in this technology environment. We discuss fourteen things that all businesses need to know about marketing communications today in this brand-new world. We also have our extremely popular email segment and an interview with Mike Southon a serially successful entrepreneur, mentor, best-selling business author and a Financial Mail columnist in the Mail on Sunday. Mike is co-author of several best-selling business books, including The Beermat Entrepreneur and Sales on a Beermat. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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