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Breaking Banks Fintech

Breaking Banks Fintech

Thursday at 12 Noon Pacific

July 17th 2014:Storysell or say goodbye

Credit Unions have relied on having personal relationships with their customers. That personal touch has never been more important, but to stay in the game with Gen Y and Millennials the personal touch must go digital. So how do you translate the personal touch to their digital and social media experience? Tip 1. Discuss the stories of their lives and how you can help them have the story they want. Tip 2. Have a story they care about. To help us get a real understanding of how to use mobile and digital platforms to get personal, Brett hosts James Robert Lay, CEO of CU Grows and Rich Jones,

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Featured Guests

James Robert Lay

James Robert Lay is the CEO of CU Grow and is a leading digital marketing expert for banks and credit unions. Since 2002, he and his team have consulted with more than 400 financial institutions throughout North America to provide guidance and insight on ways they can use digital marketing to tell stories that sell. Their work has won over 50 marketing awards. He started CU Grow by selling off his band equipment to fund the company because a girl told him one day in the library that he would never make it in the band. Six years later he married her and together they have grown both their family and their business. James Robert has been named a CUNA "Credit Union Rock Star" as well as
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Rich Jones

Bachelor of Science – Colorado State University Executive Development Program – 50 for Colorado; University of Colorado Leeds School of Business Executive Development Program – Enhancing Executive Influence; Harvard University ELFCU September 2011 – present Senior Vice President Marketing, Business Development & Business Intelligence Previous Positions: February 2010 – August 2011 Senior Strategy Director; Marketing Services Director Harland Clarke, Atlanta, GA and San Antonio, TX December 2001 – November 2009 Vice President of Marketing, Business Development and Public Relations Elevations Credit Union, Boulder, CO Military: US Marine Corps, Honorable Discharge Merit
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https://www.voiceamerica.com/show/2193/breaking-banks-fintech 14/12/2017 12:00 14/12/2017 01:00 Breaking Banks Fintech https://www.voiceamerica.com/show/2193/breaking-banks-fintech Credit Unions have relied on having personal relationships with their customers. That personal touch has never been more important, but to stay in the game with Gen Y and Millennials the personal touch must go digital. So how do you translate the personal touch to their digital and social media experience? Tip 1. Discuss the stories of their lives and how you can help them have the story they want. Tip 2. Have a story they care about. To help us get a real understanding of how to use mobile and digital platforms to get personal, Brett hosts James Robert Lay, CEO of CU Grows and Rich Jones, Senior VP of Business Development and Business Intelligence for Eli Lilly Financial CU, about storyselling to a generation whose virtual interactions are just like IRL. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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