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Breaking Banks Fintech

Breaking Banks Fintech

Thursday at 12 Noon Pacific

July 17th 2014: Storysell or say goodbye

Credit Unions have relied on having personal relationships with their customers. That personal touch has never been more important, but to stay in the game with Gen Y and Millennials the personal touch must go digital. So how do you translate the personal touch to their digital and social media experience? Tip 1. Discuss the stories of their lives and how you can help them have the story they want. Tip 2. Have a story they care about. To help us get a real understanding of how to use mobile and digital platforms to get personal, Brett hosts James Robert Lay, CEO of CU Grows and Rich Jones,

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Featured Guests

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James Robert Lay

James Robert Lay is the CEO of CU Grow and is a leading digital marketing expert for banks and credit unions. Since 2002, he and his team have consulted with more than 400 financial institutions
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Rich Jones

Bachelor of Science – Colorado State University Executive Development Program – 50 for Colorado; University of Colorado Leeds School of Business Executive Development Program
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https://www.voiceamerica.com/show/2193/breaking-banks-fintech 13/08/2020 12:00 13/08/2020 01:00 Breaking Banks Fintech https://www.voiceamerica.com/show/2193/breaking-banks-fintech Credit Unions have relied on having personal relationships with their customers. That personal touch has never been more important, but to stay in the game with Gen Y and Millennials the personal touch must go digital. So how do you translate the personal touch to their digital and social media experience? Tip 1. Discuss the stories of their lives and how you can help them have the story they want. Tip 2. Have a story they care about. To help us get a real understanding of how to use mobile and digital platforms to get personal, Brett hosts James Robert Lay, CEO of CU Grows and Rich Jones, Senior VP of Business Development and Business Intelligence for Eli Lilly Financial CU, about storyselling to a generation whose virtual interactions are just like IRL. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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