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People to People: Working Together for Your Safety

People to People: Working Together for Your Safety

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July 22nd 2014:Misleading or Deceptive Marketing: Know the Difference?

Do you know the difference between misleading or deceptive marketing strategies? Some companies put trademarks on their own products or services that are close in appearance or meaning to those of the original manufacturer. These companies use these “logos” in ways that confuses or misleads the purchaser into thinking that the goods come from or are associated with and authorized by the original source. The harm goes beyond loss of business: confused customers buy the infringer’s goods rather than the original goods. It can also adversely affect the brand value and customer loyalty of the ori

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Featured Guest

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Jacob Jacoby Ph. D.

Prof. Jacoby has held many elected and appointed positions in various scholarly and professional organizations, including terms as President of the American Psychological Association’s Society of Consumer Psychology and President of the Association for Consumer Research. Prof. Jacoby obtained his PhD in Psychology from Michigan State University in 1966 Portions of his research have been supported by grants and contracts from the National Science Foundation, the American Association of Advertising Agencies, the Federal Trade Commission and Procter & Gamble, among others. Sage (the Independent Publishers Guild Academic and Professional Publisher for the Year 2012) identified Prof. Jacoby as on
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