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Building a healthy culture is vital for an organization’s long-term success—even more so for multinationals. “Culture” says international business coach & consultant, Christophe Leroy, “sustains our companies’ brand identity and competitive differentiation in multiple markets. A healthy corporate culture can inspire greater commitment from the global workforce, integrate staff across borders & promote leadership growth.” But what do our mission, vision and values mean in a global context? How do we promote company values with cross-cultural appeal? How do we balance corporate culture with loc
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