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The Bob Pritchard Radio Show

The Bob Pritchard Radio Show

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August 12th 2014: Making Email Marketing Work, The Do's and the Don'ts.

Email is a very powerful and very inexpensive marketing tool, a great way to increase your database and rapidly grow your business. But if you don't do it correctly it could cost you. We discuss the do’s and the don'ts of successful emailing; a UC Berkeley study shows women are easier to mislead and are more likely than men to be lied to during negotiations. Surprisingly both men and women lie to women more often than to men; 100% of Chinese high school students can write code yet only 6% of American high school students can write code. Google, Facebook and AT&T are working to change that wi

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Featured Guest

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Jen Laska

Jen Laska of Jen & Joes Cookie Dough is the power behind the company. The business is already successful with Jen and Joe’s Cookie Dough being stocked in over 150 major retailers across the country, including places like Gelson’s. Jen wanted some advice on taking the business to the next level. I met her for the first time in the studio, a lovely person and like a true entrepreneur, was very open to some mentoring about her business, her website and to other people’s ideas . As those of you who listen every week know, I have always had mentors and every entrepreneur should surround themselves with people who can provide advice on a range of issues. It has saved my bacon more often th
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