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It seems that every museum is using social media to reach their audiences. But does using social media make a museum social? Is social media just the next new “shiny thing” that museum directors hope will make their institutions relevant, especially to younger audiences? Can museums afford to chase digital media trends? Can they afford not to? This week, Jasper Visser and I will discuss these questions as well as ways that museums can chart their own course through the digital sea.
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