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The Customer Edge with Game Changers, Presented by SAP

The Customer Edge with Game Changers, Presented by SAP

Wednesday at 12 Noon Pacific

September 10th 2014:Sales and Marketing - Perfect Marriage?

The buzz: Marriage. It’s no secret that sales and marketing typically work in parallel and rarely together. But at today’s successful companies, these teams are forging a strong, collaborative alliance that enables them to know their audience better, grow sales, and boost loyalty in this age of the connected, empowered customer. Can this marriage last? The experts speak. Jeff Tanner, Professor: “Salespeople are being abused in the name of marketing in far too many organizations. Free the salespeople!” Barry Trailer, CSO Insights: “The traditional relationship: Sales says to Marketing, ‘The

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Featured Guests

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Daisy Hernandez

Daisy Hernandez is an executive leading product management for SAP’s social collaboration software solutions. She focuses on developing business and commercialization models for new SaaS businesses, defining and targeting opportunities, and managing teams to deliver new products to the enterprise market. Her teams work closely with marketing and sales teams on messaging and positioning, sales enablement and sales strategies. Bringing new products to market can be challenging in a large organization with thousands of products. Daisy has first-hand experience and success with SAP’s market-leading social collaboration solution, SAP Jam. She has more than 15 years of experience in the enterpr
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John F. (Jeff) Tanner, Jr.

John F. (Jeff) Tanner, Jr., Professor of Marketing at Baylor University, is the Director of Baylor’s Innovative Business Collaboratory, a collaborative field laboratory conducting actionable research in partnership with organizations such as Cabela’s, Teradata, Viverae and Splunk. A scholar and consultant in the areas of marketing strategy and customer relationship management, he has published over 70 articles in leading marketing journals. Jeff has also published 15 books, including “Analytics and Dynamic Customer Strategy: Big Profits from Big Data” (Aug 2014). Jeff has taught and consulted in the area of marketing performance and customer strategy with executives in India, France, Canada
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Barry Trailer

Barry Trailer is a managing partner and co-founder of CSO Insights, a sales effectiveness research and benchmarking firm. In addition to more than 30 years of professional selling experience, Barry has been president of Miller-Heiman, a respected sales training firm and Goldmine, a well-known CRM application. He has conducted seminars with hundreds of companies, including HP, Sun Microsystems, Oracle, and Hitachi Data Systems, and presented Sales Mastery keynotes at dozens of sales events. Barry's writing includes The Sales & Marketing Excellence Challenge: Changing How the Game Is Played, co-authored with Jim Dickie (Jan. 2003). He has written Sales Mastery, a novel (1991), served as Contri
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https://www.voiceamerica.com/show/2369/the-customer-edge-with-game-changers-presented-by-sap The Customer Edge with Game Changers, Presented by SAP https://www.voiceamerica.com/show/2369/the-customer-edge-with-game-changers-presented-by-sap The buzz: Marriage. It’s no secret that sales and marketing typically work in parallel and rarely together. But at today’s successful companies, these teams are forging a strong, collaborative alliance that enables them to know their audience better, grow sales, and boost loyalty in this age of the connected, empowered customer. Can this marriage last? The experts speak. Jeff Tanner, Professor: “Salespeople are being abused in the name of marketing in far too many organizations. Free the salespeople!” Barry Trailer, CSO Insights: “The traditional relationship: Sales says to Marketing, ‘The leads suck.’ Marketing says to Sales, ‘No, YOU suck.’ Life can be better than this and firms that have figured out how are getting great results.” Daisy Hernandez, SAP: "The balance has shifted from a world of information asymmetry, caveat emptor – buyer beware – to a world of information parity, caveat venditor – seller beware” (Daniel H. Pink). Join us for Sales and Marketing - Perfect Marriage? VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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