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Future of Business with Game Changers, Presented by SAP

Future of Business with Game Changers, Presented by SAP

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September 11th 2014: Future of Business Simplification: Bye-bye Complexity

The buzz: Simplification. Busy, connected consumers today are demanding simpler, but richer experiences. And since business people are consumers, too, their companies are getting the message loud and clear, that it’s time to simplify B2B interactions as well. How far off is a new paradigm of business simplification and how are today’s thought leaders driving change to get there? What type of change is possible? And what will a simplified business look like in 2020? The experts speak. Richard Edwards, Ovum: “Complexity kills!” Manish P. Nirmal, HP: “The definition of Insanity is doing the

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Featured Guests

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Manish Nirmal

Manish Nirmal is the Leader of Sales and Strategy for HP’s Application Delivery Management Solutions, acting as a trusted advisor to customers internal to HP and externally. His extensive knowledge and experience in Application Delivery provide a unique perspective to understand customer challenges and help HP craft solutions that solve real world problems.
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Richard Edwards

Richard Edwards, a principal analyst at Ovum, established his reputation as a research analyst in 2003. The “knowledge worker” and the “future of work” are the primary focus of his research, where his knowledge and expertise extend across enterprise collaboration, knowledge management, social business, and the consumerization of corporate IT.
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Michele Weber

Michele Weber is the VP, Growth Marketing for SAP North America, responsible to drive increased customer engagement via thought leadership programs, integrated digital media, content and community strategies. At SAP, Michele has led President and CMO sponsored marketing transformation initiatives to improve customer outcomes and company performance.
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