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Mojo My Business

Mojo My Business

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September 15th 2014:Copywriting Matters

Cory Michael Sanchez welcomes Paul Talbot to discuss one of the most important yet largely overlooked marketing tools there is - copywriting. Paul is a former sales director at AOL and senior vice president at CBS, and is currently one of the foremost experts in copywriting with scores of clients from all over the world, including Mojo Video Marketing. In this episode, he shares his vast experience as a copywriter, as well as some of his best practices. He also talks about the importance of getting to know one’s audience in making copy, and discusses at length some of the biggest mistakes that

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