In 1983, 2 women started a marketing communications firm with an idea they could do it better, a $30k loan & 2 military surplus desks. Today Bonnie Brescia & Joan Bachenheimer lead BBK Worldwide, a global, multi-million dollar corporation that is changing the face of patient recruitment for clinical R&D in the pharma & biopharma industries. An integrated marketing pioneer, Ms. Brescia has been cited as one the 100 most inspiring people in her industry. How did she & her partner create an enterprise reflecting their philosophies about how a business’s products, services & culture could benefit
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