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The Customer Edge with Game Changers, Presented by SAP

The Customer Edge with Game Changers, Presented by SAP

Wednesday at 12 Noon Pacific

September 24th 2014: New Era of Marketing: Adaptive Customer Engagement

The buzz: Marketing. The marketing campaign as we know it is dead. Innovative marketers are entering a new era of managing the adaptive customer engagement. But first, their organizations need clear insights into customers’ needs and desires, plus the ability to proactively adapt and react in real-time. Still stuck in old campaign mode? Learn the key components to hit the ground running. The experts speak. Liz Miller, CMO Council : “If you could kick the person in the pants responsible for most of your trouble, you wouldn't sit for a month” (Theodore Roosevelt). Jeff Tanner, Baylor Univers

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Wednesday at 12 Noon Pacific Time on VoiceAmerica Business Channel
EPISODE ON DEMAND
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Featured Guests

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Liz Miller

Liz Miller brings a varied career that spans over 14 years in the Sports Entertainment, Retail, Health, Beauty and Personal Care spaces.
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John F. (Jeff) Tanner, Jr.

John F. (Jeff) Tanner, Jr., Professor of Marketing at Baylor University, is the Director of Baylor’s Innovative Business Collaboratory
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Bernard Chung

Bernard Chung is a senior director of global solution marketing at SAP. He is focused on marketing solutions and is passionate about helping organizations to successfully engage their audiences to orchestrate customer experiences that build customer intimacy.
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