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Quantum Business Insights with Olivia Parr-Rud

Quantum Business Insights with Olivia Parr-Rud

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October 3rd 2014: Empowering Innovation with Jeff DeGraff

Did you know that innovation is the only value proposition with a shelf life? And with the commoditization of most linear processes and technologies, innovation is essential to stay competitive in our volatile, global economy. However, unlike many business processes that can be strategized and managed, innovation must be encouraged, allowed to emerge, and nurtured through implementation. Tune in and learn how to empower innovation with the “Dean of Innovation”, Jeff De Graff. Listen as we unveil common corporate messages that hinder innovation. Understand why variation and diversity and import

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Jeff DeGraff

Jeff is both an advisor to Fortune 500 companies and a professor at the Ross School of Business at the University of Michigan. His creative and pragmatic approach to innovation has led clients and colleagues to dub him the “Dean of Innovation.” He has written several books, including Creativity at Work, Leading Innovation, Innovation You, and The Innovation Code. Jeff’s thoughts on innovation are covered by Inc., Fortune, and Psychology Today. He had innovation programs in Public Radio and Public Television. His new book, “The Creative Mindset: Mastering the Six Skills that Empower Innovation” was published in September.
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