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Matters of Design

Matters of Design

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October 09th 2014:Style and Taste

Demitri and his guest, designer Randall Crim of JRC Designs, discuss his beginnings in interiors and the beautiful designs he creates for everyday living. Randall elaborates on how he has carved a niche in the business and maintained a loyal clientele by elevating his clients' environments from ordinary to extraordinary. Next, Demitri hosts Paul LaRussa of Premier Cru to describe the design process of some of the most luxurious, functional and energy-efficient wine cellars in the country. Paul also shares his vision on how to elevate the tasting experience in his rooms with the Premier Cru Col

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Featured Guests

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Randall Crim

For over 25 years Randall Crim has created enticing environments. His portfolio includes private homes, corporate and executive suites, retail showrooms, luxury yachts and special events installations. In 1985 he relocated to Laguna Beach California and established JRC Designs. In 2005, he expanded his business and relocated to Hancock Park in Los Angeles. Randall maintains long-term relationships with his clientele and has proven his acute attention to detail – a must in design projects. He follows a simple rule of “listening to the client’s needs and desires” – vital to creating successful projects and satisfied clients.
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Paul LaRussa

Premier Cru Wine Cellars was founded on a vision of old world quality and world class design, formed by the love of fine wine and the knowledge of what is needed for fine wine to age properly; this vision is translated into our tagline: “First Class Provenance”. Our mission is to Consult, Design, Build and Install high-quality custom wine cellars, wine rooms, and tasting rooms that will inspire even the most discriminating wine connoisseur and collector; properly preserving and enhancing fine wine in an environment that is beautiful, functional, and energy efficient. We strive to bring these elements together to increase the overall value and enjoyment of one’s wine collection. I invite y
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