The NFL has always stood firm on it's motto that the protection of the shield was the most important aspect of the brand. This motto has taken on different connotations depending on who you ask, but no one cared to ask those layed it on the line in the name of the brand. Although blockbuster television revenue deals are soaring their hasn't been sufficient funds allocated for the long term handling of the injuries sustained by players. Expanding thursday night games seems to contradict the leagues effort of promoting player's safety, lending to the idea that protecting the product was only a
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