What is the best way to convince clients and potential clients that your firm is really something special? My guest, Karen Schneider, Director of Global Product Marketing & Programs for Capgemini Financial Services, has the answer: Strategic Content Marketing. Find out what keeps your customers awake, then create content to fills the need. She’s transformed Capgemini’s intellectual capital into effective marketing campaigns that have resulted in millions of dollars in revenues. Drawing on intellectual capital generated by consultants in 30 countries, plus client input, Capgemini developed a r
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