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We are honored to have the opportunity to interview Dr. Reed K. Holden, Founder of Holden Advisors, and a world-renowned expert in pricing. Reed had a major impact on Ron since he first read him back in October 1998. His book, co-authored with Thomas T. Nagle, The Strategy and Tactics of Pricing (STP) is a seminal work, adorning the bookshelves of anyone who takes pricing seriously. Ed and I have also had the pleasure of meeting and corresponding with Reed innumerable times, exchanging ideas, discussing various business topics, books, authors, and yes, even disagreeing with him, but never bein
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