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Taylor Swift, the most successful recording act in the world has pulled her songs off music on demand service Spotify. Four days later her new album sold 1.3 million copies in a couple of days. There was a lot of neck behind this apparent madness; will smart watches finally drive wearables, what the public are looking for; oops, Google stock falls nearly $100 below its 52 week high. Is this just an aberration or is it the start of a trend.
Why cause marketing helps you sell product, and a lot of it. More importantly, this trend is accelerating; is it important to build your personal bra
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