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The buzz: Counterfeits, “Quality has its price” is especially true for drugs and medical devices, where counterfeiting is a $Billion market. How to protect consumer safety and stem revenue losses facing honest manufacturers? The food, fashion, high tech products and automotive industries face similar challenges. Will Life Sciences solve it first? The experts speak. Eric Newmark, IDC: “The life science industry has dragged its feet for the last two decades with item-level serialization, keeping it in the dark ages, and positioning itself as an easy target for counterfeiters.” Manish Tandon, Inf
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