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Power up!® Branding

Power up!® Branding

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November 26th 2014:Make Your Brand Roar

Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out how to make your brand roar with the help of my dynamic guest, Ilia Lerner, who accidentally created his own successful brand.

You’ll learn about the importance of brand identity and what unique packaging and product quality can do for your brand.

Then, you will gain enlightenment about how to find and create market opportunities, plus how animal conservation support fits in with Ilia’s brand: White Tiger Vodka.

Be ready to discover how to go from having an idea to

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Featured Guest

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Ilia Lerner

Ilia Lerner, Founder & Managing Director at Amur Spirits Limited, was involved in different industries, but always as a product design and strategy guy. He accidentally got involved in Wine and Spirits when he was introduced by a friend to an owner of another upscale Russian vodka brand and started working as brand ambassador on the West Coast. He came up with his own brand idea, and started his brand through experimentation and then, he suddenly realized that he was at the point of no return and really doing it. He quit his current job and committed 100 percent to developing the brand. After year and a half White Tiger Vodka started selling in the US, and is now distributed in 6
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