Millennials present a huge generational tidal shift and therefore a lot of opportunity for those that can tap into how they think and what appeals to them. For banks, this has become particularly crucial as this generation is more skeptical of the system and turning to outside financial resources. A millennial would consider a checkbook a quaint relic and think that the necessity of going to a bank branch as cumbersome. They are nostalgic for simplicity and they know it is the future that provides it.
Today Brett King hosts Sam Maule, Manager at Carlisle and Gallagher Consulting Group,