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Global Reach

Global Reach

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December 25th 2014:Special Encore Presentation: Secrets of Global Branding: Developing and cultivating your global footprint across various global business models and brand management models

This week Bill Bierce, adviser to numerous global enterprises and entrepreneurs, reveals the secrets of global branding. President of the award winning business, start-ups and technology law firm Bierce & Kenerson PC, Bill talks about key challenges when developing and cultivating your global brand footprint. How do you create a brand management model that supports your business model? In a single entity? A new venture? A JV? A strategic alliance? What do you need to know to roll-up unrelated companies under a common brand, in multi-markets? Does the source of funds matter? How? What are fund

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