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Power up!® Branding

Power up!® Branding

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December 31st 2014:Rebranding Story: DowntownProject

Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out why the founder and CEO of Zappos, Tony Hsieh, decided to rebrand a city called Downtown Las Vegas and how he embarked on this creative endeavor. You’ll discover what social, economic and people challenges had to be overcome to polish the reputation and identity of a city with a tarnished image. Then, you will gain enlightenment about how the 3 C’s: Collisions, Co-learning and Connectedness are the core of making this rebranding project a long-term, sustainable success. Be ready to find o

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Featured Guest

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Kim Schaefer

Kim Schaefer is Director of Communications for Downtown Project. Her work encompasses a wide variety of communications needs for the organization including the creation of content for downtownproject.com, branding, media relations, social media, and community outreach. She represents Downtown Project as a regular speaker to conferences and organizations across the country. Additionally, she has been featured on Bloomberg News, National Geographic’s Brain Games, and the ABC daytime talk show The Chew. Downtown Project is a group of passionate people committed to helping to revitalize Downtown Las Vegas. The organization has allocated $350 million to aid in these efforts through investme
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