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January 13th 2015:Creating an Emotional Connection

Why should create an emotional connection in our communications? Why is storytelling the best way to do this? We will find out when Lianne interviews award-winning novelist, and management consultant, Jonathan Bennett. He is the author of 6 books and is also Principal at Laridae Communications. He'll talk about his work in helping non-profits develop compelling narratives that support their strategic directions and engage their stakeholders. We will also uncover what business and non-profits can learn from each other about storytelling and Jonathan will share key business lessons on story craf

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Featured Guest

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Jonathan Bennett

Jonathan Bennett is a writer and a Principal at Laridae Communications Inc. Jonathan provides sought-after strategic council and has a wealth of experience in public and non-profit sector communications, planning, branding, marketing and governance. Jonathan’s past roles include Chief Communications Officer and Director, Planning, at the Peterborough Regional Health Centre where he was a member of the hospital’s senior management team for six years. Jonathan has worked in management consulting, the health care sector, the book publishing industry, and the non-profit sector. As a volunteer board member, he was President of the Kawartha Haliburton Children’s Aid Society and was a committ
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