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Stand Up, Stand Out or Stand Down

Stand Up, Stand Out or Stand Down

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January 13th 2015:The Customer - Understanding why people buy

In this episode with Jeffrey Gitomer King of Sales we will discuss what you should always have in mind. The Customer - But First Ask yourself:- Who is my ideal Customer? What do I know about him? Why does the customer buy? What should I be talking about when I meet him? What should I be asking? Why would he buy from me? What does he buy from me? Is he Satisfied or Loyal? Is it the same thing?

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Featured Guest

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Jeffrey Gitomer

Chief Executive Salesman Jeffrey is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, Social BOOM!, The Little Book of Leadership, and 21.5 Unbreakable Laws of Selling. Jeffrey’s books have sold millions of copies worldwide. MORE THAN 100 PRESENTATIONS A YEAR. BIG CO
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