|
The buzz: Innovation.
Is your company so consumed with profitability and revenue optimization tasks that you’re neglecting the connection to your customers, in particular, forgetting to involve them in your product innovation journey? Don’t feel badly. Co-creation with an external community is a newer discipline that requires clarity, creativity, and continuity – and techniques like design thinking can help. Startups do this more naturally than large companies. Today we’ll explore collaboration points and mechanisms for fostering innovation relationships.
The experts speak.
Jeremy Cox, Ovum
|
