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The Customer Edge with Game Changers, Presented by SAP

The Customer Edge with Game Changers, Presented by SAP

Wednesday at 12 Noon Pacific

January 21st 2015:Special Encore Presentation: New Era of Marketing: Adaptive Customer Engagement

The buzz: Marketing. The marketing campaign as we know it is dead. Innovative marketers are entering a new era of managing the adaptive customer engagement. But first, their organizations need clear insights into customers’ needs and desires, plus the ability to proactively adapt and react in real-time. Still stuck in old campaign mode? Learn the key components to hit the ground running. The experts speak. Liz Miller, CMO Council : “If you could kick the person in the pants responsible for most of your trouble, you wouldn't sit for a month” (Theodore Roosevelt). Jeff Tanner, Baylor Univers

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Featured Guests

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Liz Miller

Liz Miller brings a varied career that spans over 14 years in the Sports Entertainment, Retail, Health, Beauty and Personal Care spaces. She has extensive experience in media relations, marketing communications, brand building, marketing program strategy and implementation, event planning and live entertainment event production. Liz began her career in Sports Entertainment, focusing on the promotion of soccer and family sports events with the Continental Indoor Soccer League. She transitioned to Marketing and Sponsorship Development thanks to her involvement with the Forum Boxing promotion organization owned and operated by the Los Angeles Lakers and Dr. Jerry Buss. After an engagement with
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John F. (Jeff) Tanner, Jr.

John F. (Jeff) Tanner, Jr., Professor of Marketing at Baylor University, is the Director of Baylor’s Innovative Business Collaboratory, a collaborative field laboratory conducting actionable research in partnership with organizations such as Cabela’s, Teradata, Viverae and Splunk. A scholar and consultant in the areas of marketing strategy and customer relationship management, he has published over 70 articles in leading marketing journals. Jeff has also published 15 books, including “Analytics and Dynamic Customer Strategy: Big Profits from Big Data” (Aug 2014). Jeff has taught and consulted in the area of marketing performance and customer strategy with executives in India, France, Canada
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Bernard Chung

Bernard Chung is a senior director of global solution marketing at SAP. He is focused on marketing solutions and is passionate about helping organizations to successfully engage their audiences to orchestrate customer experiences that build customer intimacy. He is a seasoned enterprise software professional, Bernard has held various CRM product strategy, product management, and product marketing roles for more than a decade. Currently, he is a senior member of the solutions marketing team at SAP developing solution strategy, messaging, and field enablement activities. Prior to joining SAP, Bernard held database marketing and marketing operations roles at American Express and Wells Fargo Ban
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https://www.voiceamerica.com/show/2369/the-customer-edge-with-game-changers-presented-by-sap The Customer Edge with Game Changers, Presented by SAP https://www.voiceamerica.com/show/2369/the-customer-edge-with-game-changers-presented-by-sap The buzz: Marketing. The marketing campaign as we know it is dead. Innovative marketers are entering a new era of managing the adaptive customer engagement. But first, their organizations need clear insights into customers’ needs and desires, plus the ability to proactively adapt and react in real-time. Still stuck in old campaign mode? Learn the key components to hit the ground running. The experts speak. Liz Miller, CMO Council : “If you could kick the person in the pants responsible for most of your trouble, you wouldn't sit for a month” (Theodore Roosevelt). Jeff Tanner, Baylor University: “The only sustainable competitive advantage is to learn faster than your competition” (Peter Senge). Bernard Chung, SAP: ““If customer advocacy is the destination, customer engagement is the journey.” Join us for New Era of Marketing: Adaptive Customer Engagement. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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