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People to People: Working Together for Your Safety

People to People: Working Together for Your Safety

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February 03rd 2015:Learn how Your Information is used by Industry

Industry insider and consumer advocate David Giannetto, author of the new book Big Social Mobile, will reveal the latest tricks, techniques and technology used by today’s most progressive brands to understand, interact with and influence consumers. From integrated advertising campaigns to hidden data collection routines, these companies know more than you think possible—from your demographics, social networks and online behavior to your value system, secret relationships and even your emotional state. This information allows them to craft strategies that influence and manipulate consumer behav

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Featured Guest

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David Giannetto

David Giannetto (@giannetto) helps organizations leverage information, leading some of the most complex information-driven initiatives for today’s top brands—listing him as a thought-leader by the American Management Association, Business Finance Magazine and Consumer Goods Technology. He is author of Big Social Mobile: How Digital Initiatives can Reshape the Enterprise and Create Business Value (Palgrave Macmillan 2014) and 2 other books, including the award winning management methodology, The Performance Power Grid (Wiley, 2006). Known for combining technology with progressive management techniques that connect organizations and digital initiatives—big data, social media & mobile technol
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