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People to People: Working Together for Your Safety

People to People: Working Together for Your Safety

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February 03rd 2015:Learn how Your Information is used by Industry

Industry insider and consumer advocate David Giannetto, author of the new book Big Social Mobile, will reveal the latest tricks, techniques and technology used by today’s most progressive brands to understand, interact with and influence consumers. From integrated advertising campaigns to hidden data collection routines, these companies know more than you think possible—from your demographics, social networks and online behavior to your value system, secret relationships and even your emotional state. This information allows them to craft strategies that influence and manipulate consumer behav

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David Giannetto

Author, Technology Executive & Speaker, David Giannetto is the author of three books, including his latest Big Social Mobile. He is named as a thought-leader by the American Management Association, Business Finance Magazine and Consumer Goods Technology Magazine. A frequent speaker, former MBA professor and USBusiness Review columnist, he writes for the Huffington Post and Strictly Marketing Magazine. He is a former US Army Officer and currently the COO of Astea International. More about David at giannetto.com.
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