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February 02nd 2015:"Managing Customer Relationships" (with Jon Ferrara)

Jon Ferrara joins me in the Business LockerRoom this week to discuss all things CRM – its beginnings, the state of the industry, and the idea driving his current company, Nimble. Managing customer relationships is a critical part of the sales/marketing/customer service process – join us as we discuss how it can be used as a powerful business driver. Jon Ferrara has been recognized for pioneering innovation in customer relationship management. He is a serial entrepreneur and a pioneer in the customer relationship management (CRM) industry. He co-founded GoldMine, one of the first contact man

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Featured Guest

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Jon Ferrara

Jon Ferrara has over 20 years of experience in Customer Relationship Management (CRM) and Sales Force Automation (SFA). An entrepreneur at heart, Jon founded GoldMine CRM in 1989 with a college friend and turned it into a very successful venture that he eventually sold to FrontRange. In 2009, he founded Nimble, the "social" CRM company. He has been recognized for pioneering innovation with honors such as the 1997 Ernst & Young Entrepreneur of the Year. His company, GoldMine Software, ranked #154 on the 1997Inc. 500, a national "Fast 500" company, swept the computer industry awards. He is a serial entrepreneur and a pioneer in the customer relationship management (CRM) industry. He co-fo
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