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The Second Stage

The Second Stage

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February 23rd 2015:Embrace the Business Development Mindset

As an entrepreneur, looking for creative ways to expand your business, is for most, intuitive, but certainly not easy! Finding that next big customer is most likely on your radar on a daily basis, but have you ever wondered what might happen if you put as much effort into finding the right strategic partnership as you do into sales? You just might crush your competition, according to strategic business development (BD) expert and co-founder of TrueCar Inc., Mr. Bernie Brenner. Rather than a singular focus on “closing” deals, an emphasis on creating a BD strategy, in addition to sales, may ju

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Bernie Brenner

Bernie Brenner is an expert in strategic business development and enjoys the development of new businesses and markets. He specializes in securing and expanding strategic partnerships and is a frequent speaker on business development (BD) to entrepreneurs and venture investors. He is the co-founder and EVP of Business Development of TrueCar, Inc., a company focused on changing how cars are sold. Under Bernie’s direction, TrueCar secured more than 100 BD deals, including partnerships with USAA, American Express, Geico, Nationwide Insurance, Consumer Reports, and AAA, generating over $100 million in annual revenue.
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