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BizLocker Radio

BizLocker Radio

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March 02nd 2015:"Build a Market, Not an Audience" (with David Newman)

This week, David Newman is my guest on #BizLockerRadio – our 45th episode! David is one of a handful of guests who have appeared before, and this time we will talk about the difference between building a market rather than an audience. We will discuss a number of actionable marketing ideas, so grab something to write with! Also, Miles Austin, “the Web Tools Guy,” will be along in the Xs & Os segment to discuss yet another killer productivity tool.

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Featured Guest

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David Newman

David Newman is the author of the best-selling book, “Do-It Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.” He has worked inside organizations as the client; he has also worked as a speaker and consultant himself for Fortune 500 companies; and finally, he’s helped over 300 speakers, authors, executives and entrepreneurs raise their game and deliver their highest value. He has worked for global professional services firms like Towers Perrin and software maker PeopleSoft (back when they were #6 on Fortune’s Best Places to Work list), as well as a 70-person IT consulting firm and a really cool publishing and training company.
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