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The Customer Edge with Game Changers, Presented by SAP

The Customer Edge with Game Changers, Presented by SAP

Wednesday at 12 Noon Pacific

March 04th 2015:Special Encore Presentation: How to Build a Marketing Technology Strategy

The buzz: Marketing Technology. Consumers are leading your business into a brave new world where they expect consistent and seamless engagement across all channels where they choose to find you. Beyond developing adaptive customer engagement strategies, smart marketers are realizing the need for an integrated marketing technology foundation. Do you have one yet? The experts speak. Michael Darviche, Bridge-22: “All roads lead to Rome… and there were times when it might have struck us that almost every branch of study or subject of conversation skirted forbidden ground.” (Henry James, Turn of

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Featured Guests

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Michael Darviche

Michael Darviche leads Bridge-22, a NYC boutique consulting firm to marketing, ad-tech, data and marketing technology industries. Bridge22 specializes in transforming and building marketing businesses leveraging all kinds of big data, analytics, and marketing technology platforms, which drive target-marketing, consumer engagement, payments and multi-channel communication and assessment. In 20 years on both the client and vendor sides, Mike has led game-changing businesses for CEOs and Boards, as a GM/CEO, chief marketing, chief strategy, chief digital, and head of M&A. At Bridge22, Mike focuses on smooth growth and innovation for clients building disruptive data-driven businesses. As
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David Raab

David Raab started his career as a marketer, in magazines and continuities. He is now a consultant and industry analyst specializing in helping marketers select and acquire appropriate technologies. David is author of the Marketing Automation Vendor Selection Toolkit, Guide to Customer Data Platforms, and Marketing Performance Measurement Toolkit, and blogs extensively on industry topics. Fun fact: David built his first marketing database in 1979, using the mailing list function of a stand-alone Wang Word Processor.
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Bernard Chung

Bernard Chung is a senior director of global solution marketing at SAP. He is focused on marketing solutions and is passionate about helping organizations to successfully engage their audiences to orchestrate customer experiences that build customer intimacy. He is a seasoned enterprise software professional, Bernard has held various CRM product strategy, product management, and product marketing roles for more than a decade. Currently, he is a senior member of the solutions marketing team at SAP developing solution strategy, messaging, and field enablement activities. Prior to joining SAP, Bernard held database marketing and marketing operations roles at American Express and Wells Fargo Ban
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https://www.voiceamerica.com/show/2369/the-customer-edge-with-game-changers-presented-by-sap The Customer Edge with Game Changers, Presented by SAP https://www.voiceamerica.com/show/2369/the-customer-edge-with-game-changers-presented-by-sap The buzz: Marketing Technology. Consumers are leading your business into a brave new world where they expect consistent and seamless engagement across all channels where they choose to find you. Beyond developing adaptive customer engagement strategies, smart marketers are realizing the need for an integrated marketing technology foundation. Do you have one yet? The experts speak. Michael Darviche, Bridge-22: “All roads lead to Rome… and there were times when it might have struck us that almost every branch of study or subject of conversation skirted forbidden ground.” (Henry James, Turn of the Screw) David Raab, Industry Analyst: “Dr. Conrad Zimsky: ‘Static discharges in the atmosphere will create superstorms with hundreds of lightning strikes per square mile.’ Dr. Josh Keyes: ‘After that it gets bad.’” (Film, The Core) Bernard Chung, SAP: “Marketing is too important to be left to the marketing department." (David Packard) Join us for How to Build a Marketing Technology Strategy. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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