The buzz: Marketing Technology.
Consumers are leading your business into a brave new world where they expect consistent and seamless engagement across all channels where they choose to find you. Beyond developing adaptive customer engagement strategies, smart marketers are realizing the need for an integrated marketing technology foundation. Do you have one yet?
The experts speak.
Michael Darviche, Bridge-22: “All roads lead to Rome… and there were times when it might have struck us that almost every branch of study or subject of conversation skirted forbidden ground.” (Henry James, Turn of