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BizLocker Radio

BizLocker Radio

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March 09th 2015:Trust-Based Selling (with Charles Green)

My guest on #BizLockerRadio this week is Charles Green, and we will be talking about the value of trust in sales, and why it’s critical to your long-term success. More importantly, Charles will give us some clear, actionable ideas about how to foster trust in your sales relationships. Charles is the CEO of Trusted Advisor Associates, a company he founded in 1997. He has an MBA from Harvard and an undergraduate degree in Philosophy from Columbia and has been consulting since 1976. Miles Austin (www.fillthefunnel.com) is also on-board this week in the "Xs & Os" segment of the show to talk

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Featured Guest

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Charles Green

Charles is the CEO of Trusted Advisor Associates, a company he founded in 1997. He has an MBA from Harvard and an undergraduate degree in Philosophy from Columbia, and has been consulting since 1976. Charles is the co-author, along with David Maister, of The Trusted Advisor (2000), a book that addresses the components of trust, the process of trust creation, and a series of key trust “tools,” all from the perspective of a professional services firm. He also wrote Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships (2005).
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