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BizLocker Radio

BizLocker Radio

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March 09th 2015:Trust-Based Selling (with Charles Green)

My guest on #BizLockerRadio this week is Charles Green, and we will be talking about the value of trust in sales, and why it’s critical to your long-term success. More importantly, Charles will give us some clear, actionable ideas about how to foster trust in your sales relationships. Charles is the CEO of Trusted Advisor Associates, a company he founded in 1997. He has an MBA from Harvard and an undergraduate degree in Philosophy from Columbia and has been consulting since 1976. Miles Austin ( is also on-board this week in the "Xs & Os" segment of the show to talk

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Featured Guest

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Charles Green

Charles H. Green is an author, speaker and world expert on trust-based relationships and sales in complex businesses. Founder and CEO of Trusted Advisor Associates, he is author of Trust-based Selling, and co-author of The Trusted Advisor and the Trusted Advisor Fieldbook. Charles works with complex organizations to improve trust in sales, within organizations, and with external clients and customers. Charles spent 20 years in management consulting. He majored in philosophy (Columbia), and has an MBA (Harvard). He has authored articles in Harvard Business Review, Directorship Magazine, Management Consulting News, CPA Journal, American Lawyer, Investments and Wealth Monitor, and Com
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