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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

April 01st 2015:The Buyer’s Journey: What Do They Really Want?

Today’s buzz: The Journey. Customers are changing the rules of the marketplace. Digitally connected, socially networked, better informed before making a purchase, they jump between web, mobile, in-store, and phone and expect it to happen seamlessly in a personalized context. Whew! What is their POV on personal data privacy, advice for competing retailers, and definition of the best-ever customer experience? The experts speak. Prof. Chris Pullig, Baylor: “It’s not rocket science, but it can get complicated.” (Kevin Lane Keller and Chris Pullig) Arnold Bueso, Baylor: “People will forget wh

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Featured Guests

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Chris Pullig

Chris Pullig is Associate Professor and Chair of Marketing in the Hankamer School of Business at Baylor University. He has a PhD in Business Administration with a Major in Marketing and a Minor in Experimental Statistics. Chris’s research and teaching are focused on consumer attitudes and decision-making with a special emphasis on three areas: Understanding brand value in the global marketplace: how brand value is created, measured, protected, leveraged; Consumer evaluation of pricing strategies; and Consumer welfare and pro-societal issues. He has published research in journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Psychology,
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Arnold Bueso

Arnold Bueso was born and raised in Honduras. He completed his primary and secondary education in an international private school before coming to the U.S. to attend Louisiana State University. He graduated with a bachelor of science in Agricultural Business and returned to Honduras where he worked for Cargill, an American multinational corporation. During his four years at Cargill Arnold worked in the operations and risk management departments of Cargill’s Honduras business unit. Initially he held management positions leading teams of associates in the operations division and later migrated to an individual contributor role with the business unit’s Risk Management and Sourcing department.
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Akin Oladipo

Akin Oladipo is a highly motivated individual whose personal belief rests in creating value. He believes that the purpose of each individual is to add value to everything and everyone in his or her environment. Presently an MBA candidate at Baylor University, he was previously an Operations Officer in Guaranty Trust Bank in Nigeria, starting as a teller and later heading the customer service unit of a branch. He achieved the highest rating in the bank and won an award for the Most Focused Transaction Officer. He also led a team of transaction officers across three states in Nigeria. Prior to that, he worked as an Accounts officer in Oshodi Local Government, Lagos, Nigeria where he performe
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Bill Hou

Bill Hou is a VP in SAP’s Customer Engagement and Commerce solutions focused on Cloud for Customer, SAP’s fastest growing cloud offering, and has over 20 years of industry and software experience. At Siebel Systems, Bill ran Service and Call Center Products, Siebel’s largest product line, and championed an acquisition that expanded the definition of CRM into the Self Service space. With Oracle’s soon-after acquisition of Siebel Systems, Bill stayed with Oracle as VP of Self Service Products, leading the product strategy and product management of the first applications built on Oracle Fusion Middleware. He served as VP/GM of the Service and Support Division at Agilent Technologies and as s
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https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap 25/10/2017 08:00 25/10/2017 09:00 Coffee Break with Game-Changers, presented by SAP https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap Today’s buzz: The Journey. Customers are changing the rules of the marketplace. Digitally connected, socially networked, better informed before making a purchase, they jump between web, mobile, in-store, and phone and expect it to happen seamlessly in a personalized context. Whew! What is their POV on personal data privacy, advice for competing retailers, and definition of the best-ever customer experience? The experts speak. Prof. Chris Pullig, Baylor: “It’s not rocket science, but it can get complicated.” (Kevin Lane Keller and Chris Pullig) Arnold Bueso, Baylor: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” (Maya Angelou) Akin Oladipo, Baylor: “If you have run with the footmen, and they have wearied you, then how can you contend with horses?” (Jeremiah 12:5) Bill Hou, SAP: “It’s more fun to be a pirate than to join the Navy.” (Steve Jobs) Join us for The Buyer’s Journey: What Do They Really Want? VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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