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Story Powered

Story Powered

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April 07th 2015:Telling Your Start Up Story

Everyone is talking about storytelling but if you are an entrepreneur who is new to marketing and customer engagement, you may not know what it all means. In this episode of Story Powered™, Mark Evans, author of Storytelling for Start Ups will tell us why telling you story is crucial for a start up, what kinds of stories to tell and how to tell stories on a budget.

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Featured Guest

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Mark Evans

Mark Evans is the principal with ME Consulting, which helps startups and fast-growing companies tell better stories (aka marketing). He has worked with dozens of startups looking for strategic guidance and tactical execution to accelerate growth through a strong marketing foundation. Before starting his consulting business in 2008, he co-founded Blanketware and worked for three startups. Mark also spent 15 years as an award-winning technology reporter with the National Post, Globe & Mail and Bloomberg News. Mark writes a popular blog about startup marketing, and Canada’s leading startup newsletter. Mark is a mentor with Jolt, HIGHLINE, and an advisor to The Next 36 and Venture Canada
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