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Many investors, particularly those that have been used to investing in traditional companies are always urging entrepreneurs to minimize burn rate. They also urge entrepreneurs to minimize the salaries they pay the startup team to minimize costs. A number of studies have shown that neither of these actions are in the best interests of e-commerce companies. For companies with a great business idea and a path to profitability, striving to increase burn rate, in order to increase milestone right is usually best; Microsoft at 40; what to do if you get a Cease and Desist letter; Stanford grads can
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