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Working on Purpose

Working on Purpose

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April 29th 2015:A Conversation with Dan Schawbel: Workplace Trends, Gen Y, and the Importance of Self Promotion in Your Career

The importance of finding a niche to serve in today’s marketplace cannot be overstated. In fact, entrepreneur and author Dan Schawbel recommends everyone be known for one big thing. In his case, Dan began his career out of college working at EMC, and quickly realized he could be the voice of the Millennial or Gen Y generation. This realization led him to write Me 2.0 and then Promote Yourself, which are international best sellers that clearly speak to an audience hungry for career advice. Recently, Dan founded and directs to provide the Human Resources Community research an

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Dan Schawbel

Dan Schawbel is the Founder of, a research and advisory membership service for forward-thinking HR professionals, as well as the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. Dan is the New York Times and Wall Street Journal bestselling author of Promote Yourself and the number one international bestselling book, Me 2.0, which combined have been translated into 15 languages. He has been featured in over 1,000 media outlets, such as The Today Show on NBC, Street Signs on CNBC, The Nightly Business Report on PBS, The Willis Report on Fox Business, Fox and Friends on Fox News, People Magazine, The Economist and Wired Magazine. He’s spoken a
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