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Today’s Inspiring Women

Today’s Inspiring Women

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April 30th 2015:Boosting Sales

Looking to grow your business? Learn how one 110 year old company grew their business by 39%. Our first guest this week is Alison Spitzer who is the VP of Operations, for the Spitzer Automotive Group. In 2009 the auto industry hit an all time low, this maverick implemented new marketing strategies that resulted in bottom line success. She will be sharing some of those strategies today. Alison along with her father helped hundreds of dealers across the country save their dealerships as a result of the legislation they helped pass in Washington. Alison will also be sharing the leadership lessons

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Featured Guests

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Alison Spitzer

Alison Spitzer is Vice President of Dealership Operations for the Spitzer Automotive Group. She became specifically focused on all facets of the Internet. By 2009 the industry had hit record lows, and during this time the Spitzer group relied heavily on our online presence for marketing, and ROI tracking. The Spitzer organization became focused on innovation, transparency, efficiency with the help of strong partnerships with industry leaders, Alison emerged as the leader of this transition for the company. Alison was named in Crain’s Cleveland Business as a member of the 40 under 40 class, and 2014 Women’s Automotive Association Spirit of Leadership Award. Alison was honored by Automotive
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Crystal Washington

Crystal is known for her ability to make complex Web and social media topics easy to understand and accessible for everyday people and small business owners. As the owner of CWM Enterprises and the co-founder of Socialtunities, a social media instruc- tional brand aimed at training everyone from Gen Y’s to Baby Boomers in strategically using social media, Crystal educates consumers on the practical applications of social media networks like Facebook, Twitter, LinkedIn, and YouTube. Crystal has been interviewed by ABC, NBC, FOX, CBS, and numerous radio stations and magazines around the globe as a social media expert. She has appeared in Black Enterprise Magazine, Black MBA Magazine, and Car
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