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Traditional conservation models developed decades ago are in much need of a modern twist, one that both attracts and engages youth- the X, Y and Me generations, who have from their infancy been immersed in an advanced and technological world. These generations understand connectivity on entirely new planes, and thus are able and willing to take conservation to new heights. Monty Marsh, his company Guerilla Filmworkx, and his project ElephantUprising, is just the kind of reimagining and facelift conservation needs: A digital platform that connects boots-on-the-ground to the world-wide-web, and
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