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May 18th 2015:Killer Content Marketing with Joe Pulizzi

Joe Pulizzi from the Content Marketing Institute joins #BizLockerRadio to talk about content marketing, and to provide some insight into how to do it right and how to get started if you're still sitting on the sidelines! Joe Pulizzi is an entrepreneur, speaker, author, and podcaster, and the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, He began using the term “content marketing” all the way back in 2001! Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Wi

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Joe Pulizzi

Joe is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. His third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. You can also hear Joe on his podcasts, “This Old Marketing” and “Content Inc.”
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