|
Joe Pulizzi from the Content Marketing Institute joins #BizLockerRadio to talk about content marketing, and to provide some insight into how to do it right and how to get started if you're still sitting on the sidelines!
Joe Pulizzi is an entrepreneur, speaker, author, and podcaster, and the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, He began using the term “content marketing” all the way back in 2001!
Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Wi
|
