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Business REINVENTION

Business REINVENTION

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May 19th 2015:Contextual Retail - Can In-store Analytics Help Retailers Get Their Groove Back?

For over a decade, technologists have been predicting the down fall of traditional retail stores. eCommerce has been taking market share from the physical channel as the use of Internet increases. The problem worsened when smartphones became ubiquitous and turned stores into showrooms for eCommerce sites. But the advancement of technology is now helping brick and mortar stores to turn the tide and reinvent the way they operate. This week, Shelley E. Kohan, VP of Retail Consulting at RetailNext, joins me to discuss the transformation of physical retailers and how they are using new insights

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Shelley E. Kohan

Shelley E. Kohan is VP of Retail Consulting at RetailNext, where she brings more than 25 years of experience in retail store operations, working at senior levels throughout the industry and across many functions, including general management, operations, merchandising, buying, and human resources. In her role, Shelley collaborates with retailers to develop optimized strategies to increase sales, reduce costs, benchmark performance, and better align resources. She is responsible for developing business strategies customized for clients and provides analysis support to help them understand store performance metrics and gain actionable insights. In addition to her role at RetailNext, Shell
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