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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

May 20th 2015:Small Business Insights Part 2: Art of Customer Engagement

The buzz: Fine Art. To survive, small businesses must understand the fine art of customer engagement and cohesive omni-channel branding. But how can you “know your customers” and where your product fits into their lives? Hint: Social media can help you create mini-focus groups and technology can help ensure customers know you value them uniquely. The experts speak. Susan Wilson Solovic, THE Small Business Expert: “No company big or small can run the risk of being fat, dumb and happy. To remain relevant to your customers, you must constantly be innovating." Morgan Browne, IIS Group: “Di

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Featured Guests

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Susan Wilson Solovic

Susan Wilson Solovic, ”THE Small Business Expert”, is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com top 100 and USA Today bestselling author, media personality, sought-after keynote speaker, and attorney. MoneyTransferComparison.com named Susan a 2015 Business Excellence Award Winner; Dunn & Bradstreet Credibility Corporation named her a 2015 Top Small Business Influencer; and SAP named her #7 on its “Top 51 Potential Human Influencers”. Susan consistently ranks in the top 5 of the “Top 100 Small Business Experts to Follow on Twitter.” She has written four bestselling books, all translated into multiple languages. Susan is a former small business c
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Morgan Browne

Morgan Browne is the Chief Executive at the IIS Group, one of Europe’s leading SAP Business One partners. IIS Group provides business management software, services and support to small and medium-sized enterprises across the globe. Since 2008, Morgan has led the company to become one of the most innovative SAP Gold Partners. Through the B1 Apps range – a series of SAP Business One modules – Morgan has overseen the development and delivery of number of add-ons and plug-ins that drive efficiencies for small businesses in the manufacturing, distribution, professional services and retail industries and improve business intelligence. Today, Morgan is responsible for the end-to-end management o
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Carrie Maslen

Carrie Maslen is Global Vice President of Small and Medium Enterprises (SME) at SAP. She joined SAP’s North America partner team in 2010, and subsequently moved to a global role responsible for developing partners. Her current responsibility is to ensure that SME’s can compete and grow by taking advantage of SAP solutions. Prior to SAP, Carrie spent over 20 years at Hewlett Packard and five years consulting independently. She was an adjunct professor at the University of Maryland’s School of Business and a guest lecturer at the University of Chicago’s Business School. Carrie has been recognized as one of the ‘100 Most Powerful Women of the Channel’ in 2011, 2013, and 2014, as one of the
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https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap 20/12/2017 08:00 20/12/2017 09:00 Coffee Break with Game-Changers, presented by SAP https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap The buzz: Fine Art. To survive, small businesses must understand the fine art of customer engagement and cohesive omni-channel branding. But how can you “know your customers” and where your product fits into their lives? Hint: Social media can help you create mini-focus groups and technology can help ensure customers know you value them uniquely. The experts speak. Susan Wilson Solovic, THE Small Business Expert: “No company big or small can run the risk of being fat, dumb and happy. To remain relevant to your customers, you must constantly be innovating." Morgan Browne, IIS Group: “Different people have different presences for how they engage – especially in an environment dominated by social media and digital communications.” Carrie Maslen, SAP: “'Who are you – I really wanna know'. A brand needs to clearly define and convey what we want it to in a predictable and consistent manner.” (Pete Townsend lyric) Join us for Small Business Insights Part 2: Art of Customer Engagement. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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