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The Museum Life

The Museum Life

Friday at 7 AM Pacific

May 22nd 2015:Thinking Outside the Historic House Museum Box

Small historic house museums have to work hard to be noticed, particularly in large urban markets. This week I will talk with Heather Meltzer, principal of Bow Bridge Communications, Jennifer Walden of Louis Armstrong House Museum, and Carol Ward of Morris-Jumel Mansion Museum about how they have applied their marketing savvy and civic spirit to raise the profile of their organizations and collaborate with their communities.

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Featured Guests

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Heather Meltzer

With over thirty years experience in arts and cultural public relations and administration, Heather Meltzer oversees client management, media relations strategy, and supervises consultants as co-founding principal of Bow Bridge Communications, LLC. Before establishing the firm with Libby Mark, Heather was a consulting associate at Jeanne Collins & Associates for five years. She previously served as curator of art for the City of Toronto and director of communications for The Interior Design Show which featured designers such as Sir Terence Conran, Karim Rashid, Marcel Wanders, Viscount David Linley, and the late Michael Graves. Heather was arts consultant to the Canadian Broadcasting Corpo
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Jennifer Walden

Jennifer Walden has been called a marketing guru. Competing for market share during her tenure at Liberty Cable, she helped break up the cable monopoly in NYC. Jennifer’s marketing talents combined with her passion for arts and culture created successful marketing campaigns across multi-platforms. Her work with NYC cultural organizations has strengthened the organizations through increased visibility, larger patron bases and strategic partnerships. Jennifer has found her passion at the Louis Armstrong House Museum and serves as Director, Marketing & External Affairs since 2011. She designed and implemented the museum’s marketing and programming strategy, producing a 21% increase in visi
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Carol S. Ward

Carol S. Ward is currently the Executive Director of the Morris-Jumel Mansion Museum in New York City. She has been on staff there for 7 years, first as the Director of Education & Public Programs. Ms. Ward also worked at the Bruce Museum in Greenwich, CT, where she served as Museum Educator, Outreach Coordinator and curator for two exhibitions. Ms. Ward is an art historian with her BA from Mary Washington College and two Masters Degrees; Museum Education from the College of New Rochelle, and Art History from Hunter College. She has presented at the annual New York City Museum Educators Roundtable conferences on bringing contemporary art into an historic house museum, and recently spoke at
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https://www.voiceamerica.com/show/2245/the-museum-life The Museum Life https://www.voiceamerica.com/show/2245/the-museum-life Small historic house museums have to work hard to be noticed, particularly in large urban markets. This week I will talk with Heather Meltzer, principal of Bow Bridge Communications, Jennifer Walden of Louis Armstrong House Museum, and Carol Ward of Morris-Jumel Mansion Museum about how they have applied their marketing savvy and civic spirit to raise the profile of their organizations and collaborate with their communities. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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