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We use the word ‘storytelling’ in a lot of our talk about brands these days. But storytelling is a technique for sharing our ideas about a brand. There is something deeper about building a brand using story structure.
In this episode of Story Powered™ Jim Signorelli, Founder/CEO of eswStoryLab and author of ‘StoryBranding’ will share his passion for and expertise in building a brand from the story outwards. He will talk about archetypes and show us how to use story as the basis for creating a brand that matters.
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