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Story Powered

Story Powered

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May 26th 2015:Building Your Brand with Story

We use the word ‘storytelling’ in a lot of our talk about brands these days. But storytelling is a technique for sharing our ideas about a brand. There is something deeper about building a brand using story structure. In this episode of Story Powered™ Jim Signorelli, Founder/CEO of eswStoryLab and author of ‘StoryBranding’ will share his passion for and expertise in building a brand from the story outwards. He will talk about archetypes and show us how to use story as the basis for creating a brand that matters.

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Jim Signorelli

Jim is a 35 year veteran of the advertising agency business. He started his career in Chicago, and went on to work at major agencies in New York and Los Angeles before returning to Chicago where he started his own agency 15 years ago. During his agency career, Jim worked on major accounts like Citibank, Kraft Foods, Burger King, General Electric, Toshiba, Arby’s and many others. In 1999 Jim started what is now eswStoryLab Marketing, a branding agency that has been named to the Inc. 5000 list of fastest growing independent companies in the U.S., three years straight. Three years ago, Jim wrote a best-selling, award-winning book title StoryBranding: Creating Standout Brands Th
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