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Business REINVENTION

Business REINVENTION

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June 02nd 2015:Encore: DNA Marketing - What Does It Mean for Consumers and Advertisers?

As competition intensifies, businesses are going beyond online tracking to find better data for their marketing strategies. Hugo Boss now uses body heat to track shoppers and identify areas in the stores that are most visited. Other advertisers use facial recognition technology in their digital advertising display to tailor personalized message to the shopper. Miinome, a start-up in Minneapolis, is betting that genetics-based advertising is the next big thing. Paul Saarinen, CEO of Miinome, will shed light on the company’s vision and innovative business model that will change the relations

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Featured Guest

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Paul Saarinen

Paul Saarinen is the founder and CEO of Miinome, the first member controlled, portable human genomic marketplace. He has over 15 years of experience in digital data aggregation, analytics, data visualization, online strategy, social marketing, and interactive planning and strategy. He founded and led a privately held digital agency, established two international digital strategy practices, and has been a principal in two technology startups in social media automation and online engagement. Paul has presented at numerous high ¬profile conferences on big data, social-environmental data integration and healthcare, and has been quoted in television, digital and print news media, and has contri
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