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Purpose, a topic often visited here on The Second Stage, is something we believe has a real impact when it comes to establishing, executing and growing your business. When an organization defines its reason for being, clearly communicating from its employees to its customers, results follow. There is even a practical business value in communicating both the obstacles and successes on the road to achieving your company’s mission or purpose. When employees trust their leadership, they’re willing to work harder for them, and when customers trust a company or brand, loyalty reigns high. On today’s
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